What is the AI Visibility Index?
The AI Visibility Index is the definitive benchmark for measuring how brands appear in AI-generated answers. We track brand presence across major AI platforms to help businesses understand and improve their visibility in this new discovery channel.
The Shift to AI-Powered Discovery
The way people discover brands, products, and services is undergoing a fundamental transformation. Instead of typing queries into search engines and browsing through links, millions of users now ask AI assistants direct questions and receive immediate, conversational answers.
When someone asks ChatGPT "What are the best life insurance companies in India?" or asks Perplexity "Which bank has the best savings account rates?", the brands mentioned in those AI responses gain invaluable exposure. This is AI visibility—and it's becoming as important as traditional search visibility.
Brands invisible to AI search are losing millions in potential discovery. The AI Visibility Index helps brands understand where they stand and what they can do about it.
AI Platforms We Track
ChatGPT (OpenAI)
The most popular AI assistant globally, used by millions for product research and recommendations.
Perplexity AI
AI-powered search engine that provides cited, comprehensive answers to user queries.
Google Gemini
Google's multimodal AI assistant integrated across Google's ecosystem of products.
AI Overviews (SGE)
AI-generated summaries appearing at the top of Google search results.
Key Metrics We Track
AI Visibility Score
A composite score from 0-100 measuring how prominently and frequently your brand appears in AI-generated answers across multiple platforms and query types.
Share of Voice
The percentage of AI mentions your brand receives relative to competitors in your industry. Higher share means greater visibility.
Citation Rate
How often AI models cite your brand as a source or recommendation when answering user queries in your industry.
Prompt Dominance
Measures your brand's presence across different types of user queries—from general questions to specific product comparisons.
Frequently Asked Questions
What is AI visibility?
AI visibility refers to how prominently and frequently a brand appears in AI-generated answers when users ask questions to AI assistants like ChatGPT, Perplexity, Google Gemini, and AI Overviews. High AI visibility means your brand is more likely to be mentioned, recommended, or cited when users ask relevant questions.
Why does AI visibility matter for brands?
AI assistants are becoming the primary way people discover information, products, and services. When someone asks 'What are the best banks in India?' to ChatGPT, the brands mentioned in that response gain significant exposure. Brands invisible to AI search lose millions in potential discovery and customer acquisition.
Which AI platforms does the index cover?
The AI Visibility Index tracks brand presence across major AI platforms including ChatGPT (OpenAI), Perplexity AI, Google Gemini, Google AI Overviews (SGE), Microsoft Copilot, and Claude. We analyze responses across hundreds of relevant queries for each industry.
How often is the index updated?
The AI Visibility Index is updated daily. We continuously monitor AI responses to track changes in brand visibility, enabling brands to see how their AI presence changes over time.
What industries does the index cover?
Currently, we track AI visibility across 10 major industries in India: Banks, Life Insurance, General Insurance, Passenger Cars, Commercial Vehicles, Real Estate, Two Wheelers, Credit & Debit Cards, Personal Loans, and Mobile Phones. We're expanding to more industries regularly.
How is this different from traditional SEO?
Traditional SEO focuses on ranking in search engine results pages (SERPs). AI visibility, or Answer Engine Optimization (AEO), focuses on being mentioned in AI-generated answers. While related, they require different strategies. AI systems consider factors like brand authority, citation frequency, and content quality differently than search engines.
Can I improve my brand's AI visibility?
Yes! Brands can improve their AI visibility through several strategies including creating high-quality, authoritative content, building citations and mentions across trusted sources, ensuring consistent NAP (Name, Address, Phone) information, and implementing structured data. Visit our guide on improving AI visibility for detailed strategies.
Ready to Track Your AI Visibility?
Explore the rankings for your industry and see where your brand stands in the age of AI-powered discovery.