AI Visibility Index: How India's Top Brands Rank in AI Search

The AI Visibility Index is a public benchmark that tracks how brands appear in AI-generated answers. It measures real AI responses to high-intent consumer questions and scores brands from 0 to 100 across 25 industries in India.

Millions of users now ask AI assistants for recommendations before searching Google. If your brand isn't mentioned when someone asks 'Which bank is best?' or 'Top phone in India?', you're losing free exposure to potential customers.

Every category is tested with 25 non-branded, high-intent consumer prompts (like 'best bank for a savings account in India') against AI answer engines with live web search. We measure which brands actually get mentioned, recommended, and cited in the answers.

The score uses four weighted factors: presence and mention quality (20%), position in the answer (25%), query coverage (25%), and share of voice (30%).

Rankings are refreshed every week. We continuously monitor AI responses so brands can track how their visibility changes over time.

Yes. Create authoritative content, build citations on trusted sites, add structured data, and keep your brand info consistent across the web.

Twenty-five categories across finance (banks, cards, loans, insurance, mutual funds, stock brokers, payment gateways), automotive (cars, two-wheelers, commercial vehicles, tyres), consumer electronics (mobile phones, laptops, TVs, smartwatches, ACs), and lifestyle (real estate, hospitals, skincare, sportswear, water purifiers, inverters, paints) in India.