Top 25 Payment Gateways in India by AI Visibility
Leading payment gateways for Indian businesses ranked by AI visibility
How do payment gateways brands rank in AI search?
Razorpay (53.8), Cashfree Payments (46.6), and PayU (16.3) are the three most-mentioned payment gateways brands by AI tools.
Across all 25 tracked brands, the average is 7/100.
Razorpay scores 53.8/100, the highest in this industry, cited across the widest range of AI prompts.
What are the complete rankings for payment gateways?
All 25 tracked payment gateways brands in India ranked by AI Visibility Score.
| Rank | Moved | Brand | AI Score | Share | Change | Badges | |
|---|---|---|---|---|---|---|---|
| 1 | No change | Razorpayrazorpay.com | 53.8 | 30.6% | -6.6% | #1 Overall LeaderCitation KingPrompt Dominator | |
| 2 | No change | Cashfree Paymentscashfree.com | 46.6 | 28.1% | +2.4% | Citation KingPrompt Dominator | |
| 3 | 1 | PayUpayu.in | 16.3 | 7.1% | -23.8% | ||
| 4 | 2 | PhonePe PGphonepe.com | 12.5 | 7.1% | -9.4% | ||
| 5 | 2 | Checkout.comcheckout.com | 12.5 | 5.5% | -50.0% | ||
| 6 | 1 | Paytm PGpaytm.com | 8.4 | 4.4% | -46.5% | ||
| 7 | 7 | EnKashenkash.com | 5.5 | 1.5% | +111.5% | Fastest Riser | |
| 8 | No change | Stripestripe.com | 4.7 | 2.7% | -23.0% | ||
| 9 | 2 | Easebuzzeasebuzz.in | 3.7 | 1.8% | -43.1% | ||
| 10 | 1 | CCAvenueccavenue.com | 3.4 | 1.1% | -43.3% | ||
| 11 | 1 | B BillDeskbilldesk.com | 3 | 1.2% | -36.2% | ||
| 12 | 8 | D Decentrodecentro.tech | 2.8 | 1.4% | +154.5% | Fastest Riser | |
| 13 | 2 | J Juspayjuspay.in | 2.3 | 1.3% | -43.9% | ||
| 14 | 2 | P PayPalpaypal.com | 2.3 | 2.2% | -41.0% | ||
| 15 | No change | P Pine Labspinelabs.com | 1.7 | 0.6% | -34.6% | ||
| 16 | 3 | W Worldlineworldline.com | 1.4 | 1.0% | -48.1% | ||
| 17 | 2 | A Airpayairpay.co.in | 1.3 | 0.5% | -18.8% | ||
| 18 | 5 | A Adyenadyen.com | 1 | 0.3% | 0% | ||
| 19 | 3 | M Mswipemswipe.com | 0.7 | 0.5% | -12.5% | ||
| 20 | 2 | O Openopen.money | 0.6 | 0.2% | -64.7% | ||
| 21 | No change | I Instamojoinstamojo.com | 0.5 | 0.2% | -44.4% | ||
| 22 | 5 | Z Zaakpayzaakpay.com | 0.5 | 0.2% | -70.6% | ||
| 23 | NEW | S SabPaisasabpaisa.in | 0.3 | 0.1% | 0% | New Entrant | |
| 24 | NEW | P Paysharppaysharp.in | 0.3 | 0.1% | 0% | New Entrant | |
| 25 | NEW | L Lyra Networklyra.com | 0.2 | 0.2% | 0% | New Entrant |
Measured from real AI answers to 25 non-branded, high-intent consumer prompts per category. Scores weight presence, position in the answer, query coverage, and share of voice. Read the full methodology
What do the payment gateways rankings tell us?
Who leads and why?
Razorpay tops the list at 53.8/100. The top 5 brands hold most of the AI mindshare in this sector. That is a lead that compounds as AI models learn from earlier citations.
- Mention frequency: How often brands appear across 100+ AI prompts
- Share of voice: Percentage of total industry mentions each brand receives
- Citation quality: How often AI tools cite brand sources in responses
Score range and distribution
Brands like SabPaisa, Paysharp, Lyra Network score lower, indicating room for improvement in AI content strategy and brand citations.
Frequently Asked Questions
About AI visibility for payment gateways brands
The AI Visibility Score is a 0-100 composite metric that measures how prominently and frequently a brand appears in AI-generated answers. It's calculated from four weighted components: Presence & Mention Quality (20%), Position in the Answer (25%), Query Coverage (25%), and Share of Voice (30%). Scores are measured from real AI answer-engine responses with live web search.
The AI Visibility Index is refreshed every week. Each refresh re-runs the industry's full prompt set against AI answer engines, so brands can see how their AI presence evolves over time.
Each industry is tested with 25 non-branded, high-intent consumer prompts built from trending search topics, such as 'best bank for a savings account in India'. We analyze which brands the AI actually mentions, recommends, and cites as sources in its answers.
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