What is the AI Visibility Index?
How often does ChatGPT mention your brand? Where do you show up when someone asks Perplexity a question about your industry? Thats what the AI Visibility Index tracks.
By PingAura Data Team · Updated January 2026
In short
When someone asks ChatGPT for bank recommendations or Perplexity to compare phone brands, the companies that get named in the answer win free exposure. This page explains how we track those mentions, why they matter, and what you can do about it.
What is AI Visibility?
AI visibility measures how often and how prominently a brand gets mentioned when users query AI assistants like ChatGPT, Perplexity, or Gemini. The Index scores this on a 0-100 scale across 10 industries and 250+ brands in India, tracking daily shifts in how AI systems cite, recommend, and surface each company.
People ask ChatGPT before they search Google
Heres the shift: instead of typing "best life insurance India" into Google and clicking through links, people now ask ChatGPT directly. The AI gives them a named answer with brands upfront.
Ask ChatGPT "Which life insurer offers the best plans?" or ask Perplexity "What bank has the best savings rate?" — the companies named in those replies get free exposure to someone actively researching. Thats AI visibility. And its starting to matter as much as ranking on Google.
Brands that dont show up in these answers get no consideration. The Index shows you where you stand and what to do about it.
AI Platforms We Track
ChatGPT (OpenAI)
The most popular AI assistant globally, used by millions for product research and recommendations.
Perplexity AI
AI-powered search engine that provides cited answers to user queries.
Google Gemini
Google's multimodal AI assistant integrated across Google's ecosystem of products.
AI Overviews (SGE)
AI-generated summaries appearing at the top of Google search results.
AI Platforms Compared
Each AI platform processes brand information differently. Here is how the major platforms compare for brand visibility.
| Platform | Response Style | Cites Sources? | Key Signal for Brands |
|---|---|---|---|
| ChatGPT | Conversational, detailed | Sometimes (with browsing) | Training data authority |
| Perplexity AI | Search-based, cited | Always (inline citations) | Web presence & freshness |
| Google Gemini | Multi-modal, integrated | Selectively | Google index & reviews |
| AI Overviews | Summarized snippets | Always (linked sources) | SEO ranking & E-E-A-T |
Key Metrics We Track
AI Visibility Score
A composite score from 0-100 measuring how prominently and frequently your brand appears in AI-generated answers across multiple platforms and query types.
Share of Voice
The percentage of AI mentions your brand receives relative to competitors in your industry. Higher share means greater visibility.
Citation Rate
How often AI models cite your brand as a source or recommendation when answering user queries in your industry.
Prompt Dominance
Measures your brand's presence across different types of user queries—from general questions to specific product comparisons.
Frequently Asked Questions
AI visibility measures how often a brand gets mentioned when users query AI assistants like ChatGPT, Perplexity, or Gemini. Higher visibility means your company appears more frequently in AI recommendations, citations, and responses to relevant questions.
AI assistants are becoming the primary way people discover information, products, and services. When someone asks 'What are the best banks in India?' to ChatGPT, the brands mentioned in that response gain significant exposure. Brands invisible to AI search lose millions in potential discovery and customer acquisition.
The AI Visibility Index tracks brand presence across major AI platforms including ChatGPT (OpenAI), Perplexity AI, Google Gemini, Google AI Overviews (SGE), Microsoft Copilot, and Claude. We analyze responses across hundreds of relevant queries for each industry.
The AI Visibility Index is updated daily. We continuously monitor AI responses to track changes in brand visibility, enabling brands to see how their AI presence changes over time.
Currently, we track AI visibility across 10 major industries in India: Banks, Life Insurance, General Insurance, Passenger Cars, Commercial Vehicles, Real Estate, Two Wheelers, Credit & Debit Cards, Personal Loans, and Mobile Phones. We're expanding to more industries regularly.
Traditional SEO focuses on ranking in search engine results pages (SERPs). AI visibility, or Answer Engine Optimization (AEO), focuses on being mentioned in AI-generated answers. While related, they require different strategies. AI systems consider factors like brand authority, citation frequency, and content quality differently than search engines.
Yes — by creating authoritative content, building citations on trusted sites, keeping your brand info consistent, and adding structured data markup. Visit our guide on improving visibility for detailed strategies.
How We Calculate Scores
Learn about our transparent scoring methodology, data sources, and the formula behind AI Visibility Scores.
Read MethodologyImprove Your AI Visibility
Actionable strategies for Answer Engine Optimization (AEO) to boost your brand's presence in AI responses.
View StrategiesAbout PingAura
PingAura is an AI visibility intelligence platform that helps brands monitor, analyze, and improve how they appear in AI-generated answers. The AI Visibility Index is PingAura's free, public benchmark covering 10 industries and 250+ brands across India.
For deeper insights including real-time monitoring, historical trend analysis, competitive intelligence, and personalized optimization recommendations, visit pingaura.ai.
Ready to Track Your AI Visibility?
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