Top 25 Skincare & Beauty in India by AI Visibility
Top skincare and beauty brands ranked by AI visibility
How do skincare & beauty brands rank in AI search?
Minimalist (15.2), Nykaa (9.4), and The Derma Co (8.8) are the three most-mentioned skincare & beauty brands by AI tools.
Across all 25 tracked brands, the average is 4/100.
Minimalist scores 15.2/100, the highest in this industry, cited across the widest range of AI prompts.
What are the complete rankings for skincare & beauty?
All 25 tracked skincare & beauty brands in India ranked by AI Visibility Score.
| Rank | Moved | Brand | AI Score | Share | Change | Badges | |
|---|---|---|---|---|---|---|---|
| 1 | No change | Minimalistbeminimalist.co | 15.2 | 27.8% | -46.3% | #1 Overall LeaderPrompt Dominator | |
| 2 | 2 | Nykaanykaa.com | 9.4 | 22.5% | +74.1% | Citation King | |
| 3 | 1 | The Derma Cothedermaco.com | 8.8 | 26.2% | -31.2% | Citation KingPrompt Dominator | |
| 4 | 2 | Dot & Keydotandkey.com | 5.5 | 5.3% | +27.9% | ||
| 5 | 2 | Plumplumgoodness.com | 2.6 | 6.3% | -60.0% | ||
| 6 | 9 | Dr. Sheth'sdrsheths.com | 2.3 | 3.6% | 0% | Fastest Riser | |
| 7 | No change | Cetaphilcetaphil.in | 1.8 | 2.0% | -52.6% | ||
| 8 | No change | Neutrogenaneutrogena.in | 1.7 | 2.8% | -50.0% | ||
| 9 | 1 | Garniergarnier.in | 1.1 | 1.4% | -42.1% | ||
| 10 | 1 | Foxtalefoxtale.in | 0.7 | 0.6% | -65.0% | ||
| 11 | No change | P Pond'sponds.in | 0.6 | 0.6% | -68.4% | ||
| 12 | No change | W WishCaremywishcare.com | 0.3 | 0.3% | -83.3% | ||
| 13 | No change | A Aqualogicaaqualogica.in | 0.3 | 0.3% | -66.7% | ||
| 14 | 7 | H Himalayahimalayawellness.in | 0.2 | 0.3% | 0% | Fastest Riser | |
| 15 | 1 | M Mamaearthmamaearth.in | 0 | 0.0% | 0% | ||
| 16 | No change | P Pilgrimdiscoverpilgrim.com | 0 | 0.0% | 0% | ||
| 17 | No change | M mCaffeinemcaffeine.com | 0 | 0.0% | 0% | ||
| 18 | No change | W WOW Skin Sciencebuywow.in | 0 | 0.0% | 0% | ||
| 19 | No change | L Lakmelakmeindia.com | 0 | 0.0% | 0% | ||
| 20 | No change | L L'Oreal Parislorealparis.co.in | 0 | 0.0% | 0% | ||
| 21 | 1 | B Biotiquebiotique.com | 0 | 0.0% | 0% | ||
| 22 | 1 | F Forest Essentialsforestessentialsindia.com | 0 | 0.0% | 0% | ||
| 23 | 18 | S Sugar Cosmeticssugarcosmetics.com | 0 | 0.0% | -100.0% | ||
| 24 | No change | K Kama Ayurvedakamaayurveda.in | 0 | 0.0% | 0% | ||
| 25 | No change | N Niveanivea.in | 0 | 0.0% | 0% |
Measured from real AI answers to 25 non-branded, high-intent consumer prompts per category. Scores weight presence, position in the answer, query coverage, and share of voice. Read the full methodology
What do the skincare & beauty rankings tell us?
Who leads and why?
Minimalist tops the list at 15.2/100. The top 5 brands hold most of the AI mindshare in this sector. That is a lead that compounds as AI models learn from earlier citations.
- Mention frequency: How often brands appear across 100+ AI prompts
- Share of voice: Percentage of total industry mentions each brand receives
- Citation quality: How often AI tools cite brand sources in responses
Score range and distribution
Frequently Asked Questions
About AI visibility for skincare & beauty brands
The AI Visibility Score is a 0-100 composite metric that measures how prominently and frequently a brand appears in AI-generated answers. It's calculated from four weighted components: Presence & Mention Quality (20%), Position in the Answer (25%), Query Coverage (25%), and Share of Voice (30%). Scores are measured from real AI answer-engine responses with live web search.
The AI Visibility Index is refreshed every week. Each refresh re-runs the industry's full prompt set against AI answer engines, so brands can see how their AI presence evolves over time.
Each industry is tested with 25 non-branded, high-intent consumer prompts built from trending search topics, such as 'best bank for a savings account in India'. We analyze which brands the AI actually mentions, recommends, and cites as sources in its answers.
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