Top 25 Skincare & Beauty in India by AI Visibility
Top skincare and beauty brands ranked by AI visibility
How do skincare & beauty brands rank in AI search?
Nykaa (28.3), The Derma Co (20.7), and Minimalist (18.2) — the three most-mentioned skincare & beauty brands by AI tools.
Across all 25 tracked brands, the average is 7/100.
Nykaa scores 28.3/100 — the highest in this industry, cited across the widest range of AI prompts.
What are the complete rankings for skincare & beauty?
All 25 tracked skincare & beauty brands in India ranked by AI Visibility Score.
| Rank | Moved | Brand | AI Score | Share | Change | Badges | |
|---|---|---|---|---|---|---|---|
| 1 | 3 | Nykaanykaa.com | 28.3 | 21.3% | +159.6% | #1 Overall LeaderCitation KingPrompt Dominator | |
| 2 | 1 | The Derma Cothedermaco.com | 20.7 | 21.3% | +86.5% | Citation King | |
| 3 | 2 | Minimalistbeminimalist.co | 18.2 | 16.7% | +3.4% | Prompt Dominator | |
| 4 | 2 | Dot & Keydotandkey.com | 13.7 | 10.7% | -2.8% | ||
| 5 | No change | Plumplumgoodness.com | 6 | 9.3% | -14.3% | ||
| 6 | 8 | Dr. Sheth'sdrsheths.com | 5.1 | 4.0% | +1600.0% | Fastest Riser | |
| 7 | No change | Pond'sponds.in | 3.8 | 4.0% | +81.0% | ||
| 8 | 4 | Cetaphilcetaphil.in | 3.3 | 2.0% | +230.0% | ||
| 9 | 6 | Foxtalefoxtale.in | 3 | 3.3% | 0% | ||
| 10 | 1 | Aqualogicaaqualogica.in | 2.6 | 2.0% | +36.8% | ||
| 11 | 3 | N Neutrogenaneutrogena.in | 2 | 1.3% | -4.8% | ||
| 12 | 12 | S Sugar Cosmeticssugarcosmetics.com | 2 | 0.7% | 0% | Fastest Riser | |
| 13 | 2 | W WishCaremywishcare.com | 1.2 | 0.7% | +9.1% | ||
| 14 | 8 | L L'Oreal Parislorealparis.co.in | 1 | 1.3% | -65.5% | ||
| 15 | 2 | M Mamaearthmamaearth.in | 1 | 0.7% | +42.9% | ||
| 16 | 4 | G Garniergarnier.in | 1 | 0.7% | 0% | ||
| 17 | 1 | P Pilgrimdiscoverpilgrim.com | 0 | 0.0% | 0% | ||
| 18 | 1 | M mCaffeinemcaffeine.com | 0 | 0.0% | 0% | ||
| 19 | 1 | W WOW Skin Sciencebuywow.in | 0 | 0.0% | 0% | ||
| 20 | 1 | L Lakmelakmeindia.com | 0 | 0.0% | 0% | ||
| 21 | No change | H Himalayahimalayawellness.in | 0 | 0.0% | 0% | ||
| 22 | No change | B Biotiquebiotique.com | 0 | 0.0% | 0% | ||
| 23 | No change | F Forest Essentialsforestessentialsindia.com | 0 | 0.0% | 0% | ||
| 24 | 1 | K Kama Ayurvedakamaayurveda.in | 0 | 0.0% | 0% | ||
| 25 | 15 | N Niveanivea.in | 0 | 0.0% | -100.0% |
Measured from real AI answers to 25 non-branded, high-intent consumer prompts per category. Scores weight presence, position in the answer, query coverage, and share of voice. Read the full methodology
What do the skincare & beauty rankings tell us?
Who leads and why?
Nykaa tops the list at 28.3/100. The top 5 brands hold most of the AI mindshare in this sector — a lead that compounds as AI models learn from earlier citations.
- Mention frequency: How often brands appear across 100+ AI prompts
- Share of voice: Percentage of total industry mentions each brand receives
- Citation quality: How often AI tools cite brand sources in responses
Score range and distribution
Frequently Asked Questions
About AI visibility for skincare & beauty brands
The AI Visibility Score is a 0-100 composite metric that measures how prominently and frequently a brand appears in AI-generated answers. It's calculated from four weighted components: Presence & Mention Quality (20%), Position in the Answer (25%), Query Coverage (25%), and Share of Voice (30%). Scores are measured from real AI answer-engine responses with live web search.
The AI Visibility Index is refreshed every week. Each refresh re-runs the industry's full prompt set against AI answer engines, so brands can see how their AI presence evolves over time.
Each industry is tested with 25 non-branded, high-intent consumer prompts built from trending search topics — questions like 'best bank for a savings account in India'. We analyze which brands the AI actually mentions, recommends, and cites as sources in its answers.
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