Top 25 Skincare & Beauty in India by AI Visibility
Top skincare and beauty brands ranked by AI visibility
How do skincare & beauty brands rank in AI search?
Nykaa (17.3), The Derma Co (16.5), and Minimalist (9.6) — the three most-mentioned skincare & beauty brands by AI tools.
Across all 25 tracked brands, the average is 5/100.
Nykaa scores 17.3/100 — the highest in this industry, cited across the widest range of AI prompts.
What are the complete rankings for skincare & beauty?
All 25 tracked skincare & beauty brands in India ranked by AI Visibility Score.
| Rank | Moved | Brand | AI Score | Share | Change | Badges | |
|---|---|---|---|---|---|---|---|
| 1 | - | Nykaanykaa.com | 17.3 | 22.7% | 0% | 🏆🧠🔥 | |
| 2 | - | The Derma Cothedermaco.com | 16.5 | 24.2% | 0% | 🔥 | |
| 3 | - | Minimalistbeminimalist.co | 9.6 | 10.6% | 0% | 🧠 | |
| 04 | - | Foxtalefoxtale.in | 6.6 | 6.1% | 0% | ||
| 05 | - | Dot & Keydotandkey.com | 6 | 6.1% | 0% | ||
| 06 | - | Cetaphilcetaphil.in | 5.6 | 7.6% | 0% | ||
| 07 | - | Pond'sponds.in | 3.1 | 3.0% | 0% | ||
| 08 | - | Aqualogicaaqualogica.in | 2.5 | 6.1% | 0% | ||
| 09 | - | Garniergarnier.in | 2.2 | 3.0% | 0% | ||
| 10 | - | Mamaearthmamaearth.in | 2.1 | 1.5% | 0% | ||
| 11 | - | S Sugar Cosmeticssugarcosmetics.com | 2.1 | 3.0% | 0% | ||
| 12 | - | N Neutrogenaneutrogena.in | 2 | 1.5% | 0% | ||
| 13 | - | H Himalayahimalayawellness.in | 2 | 1.5% | 0% | ||
| 14 | - | P Plumplumgoodness.com | 1.7 | 1.5% | 0% | ||
| 15 | - | N Niveanivea.in | 1.4 | 1.5% | 0% | ||
| 16 | - | D Dr. Sheth'sdrsheths.com | 0 | 0.0% | 0% | ||
| 17 | - | P Pilgrimdiscoverpilgrim.com | 0 | 0.0% | 0% | ||
| 18 | - | M mCaffeinemcaffeine.com | 0 | 0.0% | 0% | ||
| 19 | - | W WOW Skin Sciencebuywow.in | 0 | 0.0% | 0% | ||
| 20 | - | L Lakmelakmeindia.com | 0 | 0.0% | 0% | ||
| 21 | - | L L'Oreal Parislorealparis.co.in | 0 | 0.0% | 0% | ||
| 22 | - | B Biotiquebiotique.com | 0 | 0.0% | 0% | ||
| 23 | - | F Forest Essentialsforestessentialsindia.com | 0 | 0.0% | 0% | ||
| 24 | - | K Kama Ayurvedakamaayurveda.in | 0 | 0.0% | 0% | ||
| 25 | - | W WishCaremywishcare.com | 0 | 0.0% | 0% |
What do the skincare & beauty rankings tell us?
Who leads and why?
Nykaa tops the list at 17.3/100. The top 5 brands hold most of the AI mindshare in this sector — a lead that compounds as AI models learn from earlier citations.
- Mention frequency: How often brands appear across 100+ AI prompts
- Share of voice: Percentage of total industry mentions each brand receives
- Citation quality: How often AI tools cite brand sources in responses
Score range and distribution
Frequently Asked Questions
About AI visibility for skincare & beauty brands
The AI Visibility Score is a 0-100 composite metric that measures how prominently and frequently a brand appears in AI-generated answers. It's calculated from four weighted components: Presence & Mention Quality (20%), Position in the Answer (25%), Query Coverage (25%), and Share of Voice (30%). Scores are measured from real AI answer-engine responses with live web search.
The AI Visibility Index is refreshed every week. Each refresh re-runs the industry's full prompt set against AI answer engines, so brands can see how their AI presence evolves over time.
Each industry is tested with 25 non-branded, high-intent consumer prompts built from trending search topics — questions like 'best bank for a savings account in India'. We analyze which brands the AI actually mentions, recommends, and cites as sources in its answers.
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